Business Applications of Hypothesis Testing and Confidence Interval Estimation

 

Confidence intervals and Hypothesis tests are very important tools in the Business Statistics toolbox. A mastery over these topics will help enhance your business decision making and allow you to understand and measure the extent of ‘risk’ or ‘uncertainty’ in various business processes.
This is the third course in the specialization "Business Statistics and Analysis" and the course advances your knowledge about Business Statistics by introducing you to Confidence Intervals and Hypothesis Testing. We first conceptually understand these tools and their business application. We then introduce various calculations to constructing confidence intervals and to conduct different kinds of Hypothesis Tests. These are done by easy to understand applications.

To successfully complete course assignments, students must have access to a Windows version of Microsoft Excel 2010 or later. Please note that earlier versions of Microsoft Excel (2007 and earlier) will not be compatible to some Excel functions covered in this course.

Ichraq Sabbani

- Specialised in Marketing by national school of business and management of Casablanca (ENCG-C).

- Master's degree in the University of Applied Sciences of Ludwigshafen in Germany.

-MBA in international business management.

- working as a Digital account manager in one of the three best european advertising agencies Innocean Worldwide Europe, managing all Digital marketing campaigns of Hyundai Europe.

  - Trainer and instructor in the field of business and marketing management .